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Windsor Marketing Group’s Path of Purchase Approach

Windsor Marketing

Retail marketing services and solutions provider Windsor Marketing Group operates out of Suffield, Connecticut, and forms strategic partnerships with clients to help them increase sales and profits. Windsor Marketing Group (WMG) creates in-store marketing programs through its Path of Purchase model, a holistic approach to driving retail sales.

The Path of Purchase model focuses on establishing an enhanced shopper experience and approaches in-store marketing programs with the idea that retailers and manufacturers share this goal. Designed to help shoppers find desired products with greater ease, the model identifies methods to increase sales by examining the store layout and business model of each retailer. Its customizable approach also utilizes WMG’s research-based strategies to foster innovative solutions and uses the sales lift forecast to promote customer purchases. 

Solutions developed through the Path of Purchase model go well beyond the implementation of ordinary in-store marketing programs. Monitoring of the retailer’s progress continues after implementation in order to correct weaknesses and identify new opportunities. 

To learn more about the Path of Purchase approach to in-store marketing, visit windsormarketing.com/our-approach.

Retail marketing services and solutions provider Windsor Marketing Group operates out of Suffield, Connecticut, and forms strategic partnerships with clients to help them increase sales and profits. Windsor Marketing Group (WMG) creates in-store marketing programs through its Path of Purchase model, a holistic approach to driving retail sales.

The Path of Purchase model focuses on establishing an enhanced shopper experience and approaches in-store marketing programs with the idea that retailers and manufacturers share this goal. Designed to help shoppers find desired products with greater ease, the model identifies methods to increase sales by examining the store layout and business model of each retailer. Its customizable approach also utilizes WMG’s research-based strategies to foster innovative solutions and uses the sales lift forecast to promote customer purchases. 

Solutions developed through the Path of Purchase model go well beyond the implementation of ordinary in-store marketing programs. Monitoring of the retailer’s progress continues after implementation in order to correct weaknesses and identify new opportunities. 

To learn more about the Path of Purchase approach to in-store marketing, visit windsormarketing.com/our-approach.

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